Dubai has rapidly emerged as the hub of trade and business in the Middle Eastern region and the growing number of companies have resulted in the need of more sales and marketing solutions for promotion of their goods and services across the United Arab Emirates and the Gulf Cooperation Council. With the increased number of companies in the local market, the competition has also skyrocketed, thereby forcing companies to adopt new strategies to highlight their brand. In search of ways to augment their reach in the local market, many companies opt for using several marketing and sales tools like business cards, brochures, letterheads, etc. which one way or the other help their staff members to pitch the potential clients and investors. This increased demand of printing services in Dubai has also helped the printing industry to grow at a brisk pace in the recent times.
Let’s take a look at some of the services that the printing industry has been offering for the companies operating in Dubai.
- Offset Printing: The offset printing methodology is about full-colored images and their transmission first to a rubber blanket from a plate and then to the desired paper or panaflex material. This kind of printing is used mostly to produce books, newspapers, brochures, catalogs, stationery, and magazines.
- Flexographic Printing: This method is used on multiple surfaces such as laminated materials, metallic films, paper, and synthetic items. Due to its flexibility, the flexographic printing is used to prepare self-adhesive labels, kitchen utensils, packaging materials, wallpapers, and wrappers.
- Security Printing: As the name suggests, this mode of printing involves security. This technique is used mostly by the government-run printing presses, which use it to generate banknotes, election materials, passports, stock market bonds, identification cards, visa papers, cheques, air tickets, lottery tickets, gift vouchers, and lots more. This mode is secure as it has a specific identification or protection feature.
- Digital Printing: This mode is one of the most popular printing options in the modern era. With the advent of computer, smart phones, and social media, most of the items get stored in digital formats. The machines used in this methodology are equipped with the ability to access these gadgets and devices to print the desired items directly. This technique is also used to acquire quality HD photos, commercial prints, architectural materials and various art items.
The business cards are one of the key tools of marketing and sales these days and you can get the best business card printing in Dubai by clicking here.